When Serif Won’t Do: Inspirational Typeface Solutions
Sometimes there just isn’t a typeface available to reflect the message you’re trying to get across. So why not create your own?
The right or wrong typography can make or break a design project. Designers such as Jessica Hische or Dan Mayer liken the selection of a typeface as being similar to choosing an outfit to wear. Your choice reflects the personality, style and even occasion of the design, but if you make a mistake then your audience may jump to the wrong conclusion about the message you’re trying to get across.
With hundreds of Serifs, Sans-Serifs and Scripts to choose from, you’d think it would be easy to pick the perfect typeface to provide the finishing touches for a design project. But for graphic designers in Essex who want to achieve something unique, it often makes sense to create a new typeface to stamp their own identity on a piece.
Here are 10 examples of incredible typefaces that have been created by student designers who want their work to stand out from the crowd.
Darts 180 Degrees
Designer Andy Jacobs was asked to promote a darts event at the Olympic Park in Stratford by way of a poster campaign. The typeface he came up with was based around the 180 points-based system of the game.
This typeface is the brainchild of designer Biz Weegberg who came up with the style for ‘Beirut’ based on the culture, religion and language of Lebanon’s capital city.
The vibrant red typeface creates letters that look like origami. Daniel Kan used the strong lines found on underground train lines and tracks that connect commuters in some of the busiest cities in the world.
Designer Tom Holding created a fictional brand called Outciders, a cider brewery from the south-west. The typography is hand-drawn and eccentric to reflect the taste of the brand who make cider beverages based on local folklore.
Marcus Parrott was tasked with coming up with a unique style of typeface that would suit a small garden centre based in East London. Inspired by cacti plants, the sharp, pointy characters suit the business identity perfectly.
Mark Osmond was asked to produce a font style for an app where tenants are able to merge their online food purchases. Osmond took the idea of ‘coming together’ and created a typeface full of hexagonal elements for this project.
Student Martina Schnker was required to focus on crafting a rich, cultural identity for the local area of Camden. The bold attention-seeking typeface that she produced, was designed to be rolled out across posters, a student app and flags.
BFI was the basis of this typeface, which was the work of Tom Noon, who studied Kubrick’s back-catalogue of films to create a design that incorporated elements of frenzied horror as well as futuristic Sci-Fi.
One of the most vintage typefaces on the list is Cinema, designed by Miguel Lugtu and inspired by the Old Hollywood era. His beautiful arrangement of contrasting line widths fit perfectly with the style of the time and earned him a finalist’s place at the AGDA Student Awards of 2017.
Inigo Ropner’s tribute to gothic lettering produced a striking artistic typeface with traditional slants and angles. Presented from his sketchpad, this project is a wonderful homage to the gothic style.
If you’re scratching your head trying to come up with a design for your next project, then follow the lead of these inspirational students and create your own. Remember to keep your audience and the context in mind at all times, to come up with a truly unique font fit.